David Senater is the son of acclaimed Multiple DeBeers Diamond Internationally Awarded fine jewelry designer Niky Senater. Niky Senater was a founding partner and co-owner in Diamond Form and Mega Jewelry Group—formerly one of North America’s largest jewelry manufacturers and the 4th largest in Canada.

David Senater’s career commenced at the young age of seventeen and a half while studying in art school: “I went from art school to the NYC diamond jewelry district overnight.” Early in his journey, he attended landmark gatherings alongside diamond luminaries including mining tycoon Nicky Oppenheimer, Russell Simmons, Martin Rapaport, and screen icon Elizabeth Taylor.

Growing up within his father’s prestigious design studios in New York City, Los Angeles, and Toronto was foundational to his worldwide achievements. As Vice President at DMS Group—the only creative think tank of its kind to earn multiple DeBeers Diamond International Awards—David led an incorporated group of DIA designers in shattering every sales record in the company’s multi-decade history.

Having serviced Fortune 1000 jewelry manufacturers in design and advanced product development, Mr. Senater built a substantial following across the international diamond power structure. He lived abroad for the greater part of his 30-year career, calling Toronto, Geneva, and New York City home.

He served as an industry pioneer and creator behind the World Jewelry Federation, a Senater Innovations Inc. initiative derived from the J. Walter Thompson Diamond Promotional Service (DPS) plan (circa 1998)—a multi-million dollar conceptual blueprint aimed at databasing the global jewelry trade online.

Mr. Senater is recognized among the world’s top diamond jewelry retail trade professionals by founders of the Retail Marketing Association of America. This recognition was earned by harmonizing Harvard marketing principles with DeBeers methodologies through cross-pollinating retail footprint strategies and sample placement programs. He is duly noted as the first individual in North America to alter the buying habits of retail diamond consumers to the scale of billions of dollars through a single marketed concept (StockYourShop Inc.).

Continuing his track record of high-impact technology development, he founded DiaTender Inc., a patent-pending competitive software services enterprise networked with institutional partners including Wells Fargo, UPS, USPS, FedEx, and Lloyd’s of London.

Mr. Senater is the creator and founder of WatchJewelryTV, a globally broadcast show focused on watchmaking and high-jewelry industry culture. In 1997, he established the Toronto Auto Museum (TAM / OAM) (torontoautomuseum.com) to advance heritage automotive preservation in Canada.

Since 2017, David Senater has served as the Executive Director of Development at the New York Auto Museum Experience Center (NewYorkAutoMuseum.com). In this role, he leads institutional planning, museum charter execution, executive advisory recruitment, and capital campaigns for the proposed 200,000+ square-foot facility dedicated to automotive science, design, and youth STEM education in New York City.